What is Orchestration Engine?
Orchestration Engine enables companies to dynamically optimize their processes based on real-time, end-to-end process intelligence. It is revolutionary as it orchestrates front-office processes based on the process intelligence it receives from Celonis and the back office, enabling the first process-context-aware solution in the commerce space.
This means that whenever you receive business data from, or when you receive insights about customers' behavior, you can react immediately to improve your commerce operations.
Orchestration Engine helps to close a gap between the operation of your business and the sales, marketing, and communication channels that extend them out to the customer in the front office. It covers the need to obtain information, work with it, and use it for business improvement. It makes it possible to create data-driven operations, with real-time agility.
How does Orchestration Engine work?
The Orchestration Engine orchestrates actions for systems to optimize key outcomes for the business, based on events occurring across your organization. Orchestration Engine is a framework that enables the orchestration, planning, and execution of actions combined in digital processes. They are typically a combination of:
a trigger event that starts a digital process.
a series of steps that are performed after the trigger.
Orchestration Engine also provides a Management Dashboard that allows you to design and manage digital processes easily and quickly. The dashboard enables business analysts working in-house, at consultancies, or at solution providers to build without the need of development expertise.
Orchestration Engine continuously monitors key business metrics by ingesting data (for example, from warehouses, commerce platforms, ERPs, and order management systems) to create a holistic picture of a company's performance. then sends signals to Orchestration Engine to trigger automations and optimization for various business scenarios, such as:
anticipating stock outs.
reducing return rates.
controlling advertising spend.
It triggers an almost instant response to events defined by business rules, proposing optimizations to the line of business, and automatically orchestrating changes with the underlying tools (such as email, marketing, commerce, and orders), significantly reducing time to action and manual labor.